New York New York
Capturing the hustle and bustle of New York cannot be done with just a simple poster design, so I chose to create an animation component! With the app Artivive viewers hover their phone over the poster as it acts as a QR code that will then play a video on their screen. The animation changes the light atmosphere to night showing the lights and sounds of the city.
The Process
I always start with a sketch. I gathered reference images and collaged them in a way that creates depth. I then found the color palate that spoke to the brightness of the city in my view. Once the initial graphic was complete, I transffered it into Adobe After Effects to begin animation.
On Your Screen
Point of view screen recording from when the poster is scanned by Artivive.